Love yourself. Consider others.

Apparel with Jesus at the center. A reminder to love yourself, consider others, and show up for your community.

Wear the message
AI-assisted edit of Keedren and Keturah Boston wearing black and red Not About Me Love hoodies

It began with a change of heart.

We’re Keedren and Keturah Boston. Not About Me began when we recognized the vanity in what we were pursuing—and our need to keep Jesus at the center of everything we do.

Philippians 2:3–4 became a foundation for our vision: choosing humility, valuing others, and looking beyond our own interests to consider theirs.

That conviction shapes our clothing and the community we hope to build. We believe caring for yourself and considering others belong together. Our apparel is a daily reminder to support one another, show up with love, and make room for someone else’s needs.

Find the message you want to carry

1 7

Wear your support. Start a conversation.

"Sustain" Collection was created to honor the tension between strength and surrender.

This collection supports the production of "Sustain", a documentary filmed during Montell Jordan's active cancer battle. Raw, honest and faith filled.

When you wear this, you're not just supporting a film. You're standing with those who keep going when quitting would be easier. Let's shine a light on the power of hope and community.

Hear The StorySustain Collection
  • Original photograph of Montell wearing the Sustain hoodie, front view, with background removed
  • Original photograph of Montell showing the back of the Sustain hoodie, with background removed

Sustain: a message of support

Not About Me is a brand fueled by faith, identity, and Love for others. The Sustain Collection embodies that mission in the most meaningful way yet.

A close brother of ours is courageously fighting through prostate cancer for the second time, and has been documenting that journey in a powerful film titled Sustain. This collection was created in solidarity and in support of men everywhere fighting the same battle.

Why This Matters:
• 1 in 8 men will be diagnosed with prostate cancer
• 1 in 6 Black men face this diagnosis. The highest risk group in the U.S.
• Advocates for early detection, which helps save lives.
• Awareness begins with us.

Design Features:
• Premium-quality tee/hoodie
• Not About Me logo interwoven with the prostate cancer awareness ribbon
• Bold back message: “Your Life Is Worth A Check.”
• Soft, durable, breathable cotton (tee) / warm inner lining (hoodie)
• Unisex fit
• Available S–3XL

Your Purchase Supports:
+ Production of the Sustain documentary
+ Awareness for early detection
+ Men and families battling prostate cancer right now

This is more than apparel, It's a reminder. it’s purpose in motion. Wear it boldly. Wear it for someone you love. Wear it because "Your Life Is Worth A Check".


Wear it. Live it. Pass it on.

Wear a message that matters to you. Put consideration into practice. Share the story behind your shirt with someone who asks.

Join the Not About Me email community below for encouragement, collection updates, and ways to take part.

Explore the collections